strategic marketing

the art & science
behind strategic marketing

Harward Business Review

"If it doesn't worry you, it is NOT a strategy"

What strategy is not?

Our Services

Ugur Tanbasi Training

Open Trainings

Scheduled trainings to upgrade your strategic marketing skills

Ugur Tanbasi Training

Corporate Trainings

We help you to support your teams on sharpen their strategic capabilities with trainings in perfect balance of theory and practice

Ugur Tanbasi Workshop

Strategy Workshops

We facilitate  workshops that can help you to align your stakeholders on your strategy and sharpen it collectively

Ugur Tanbasi Strategy

Strategy Coaching

We provide coaching rather than consulting in strategy, because we believe that no one can solve your problem better than you. we just help you to sharpen it 

 

Our Solutions

 

Portfolio Strategy

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Choose the best product segment(s) that will ensure you the ultimate market share  objective

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Foresee the best possible move of your targeted competitor

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Select your top potential brands to focus on in the selected product segments

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Rationalize the portfolio to concentrate your forces behind the selected brands

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Determine your Grand Strategy based on your position and your competitor possible reaction

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Build the KPI set to check the future health of the portfolio

Strategic Portfolio Transformation
Marketing Strategy

Marketing Strategy

“If marketing is a game, whoever chooses the battlefield determines the rules of the game.”

Create your long-term marketing game plan through strategic approach to transform your vision into action against your main competitor.

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Draw the war map

Create the bird-view of the market based on the main growth driver dynamics of it.

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Competitor’s best move

Your competitor may create a contra-strategy. You need to foresee their potential best move.

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Understand your position

Your today & tomorrow position in the market war pam is the key starting point.

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Weakness of competitor’s move

What if your competitor initiates their potential best move. How can you contain and minimize this move?

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Select your base strategy

Do not fall into trap by your ego; your position is the key denominator of your strategy

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Determine your Grand Strategy

Best on your and competitor’s best strategies, now it is time for Art of Generalcy.

Our Programs

 

Delivered Trainings

Brand portfolio strategy

Participants from

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Brand Portfolio Strategy

Open Training

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Strategic Portfolio Management
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Companies

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Strategic Portfolio Management

Corporate Training

Generalship in Marketing
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Participants from

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Generalship in Marketing

Open Training

Planned Trainings

Algorithm of Strategy

Open Training

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The Algorithm of Strategy

Sales Leadership

Open Training

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From strategy to tactics, sales leadership

Conference presentation
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Uğur Tanbaşı

Trainer

Uğur Tanbaşı has 20 years of experience in international companies of FMCG and retail sector. During his diverse career he adapted real military strategies into his business problems in commercial and marketing strategies. He also incorporates physics and mathematical equations to most critical marketing questions.

In addition to his professional career, he writes articles in HBR Turkey, delivers training at Thaat's The Academy and Nişantaşı University about strategic marketing. He gives speeches about strategic portfolio transformation in famous marketing platforms like Global Marketing Summit.

Uğur Tanbaşı

About Us

Sharpen Logo

Sharpen is a boutique training & consulting company specialized in Brand Portfolio Strategy Transformation. We help our clients unleash the potential of their brands & products. We guide for the correct Grand Marketing Strategy based on the position and realistic target of the company. In this coaching journey, together with our clients we develop sharper strategies.

What makes us different

- We believe in strategy coaching, we guide and help our clients to create their own strategy - Our solutions are all based on scientific methodologies - We only provide services about we are specialized in - Our boutique and flexible structure keep us agile and efficient

 

Contact

 

OUR ADDRESS
Brandium Residence 3A R5 Blok  K:7 D:48
Atasehir Istanbul

Email: info@sharpenconsultancy.com
Tel:  +90-537-440-2865

For any general inquiries;

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