the art & science
behind strategic marketing
Scheduled trainings to upgrade your strategic marketing skills
We help you to support your teams on sharpen their strategic capabilities with trainings in perfect balance of theory and practice
We facilitate workshops that can help you to align your stakeholders on your strategy and sharpen it collectively
We provide coaching rather than consulting in strategy, because we believe that no one can solve your problem better than you. we just help you to sharpen it
Choose the best product segment(s) that will ensure you the ultimate market share objective
Foresee the best possible move of your targeted competitor
Select your top potential brands to focus on in the selected product segments
Rationalize the portfolio to concentrate your forces behind the selected brands
Determine your Grand Strategy based on your position and your competitor possible reaction
Build the KPI set to check the future health of the portfolio
“If marketing is a game, whoever chooses the battlefield determines the rules of the game.”
Create your long-term marketing game plan through strategic approach to transform your vision into action against your main competitor.
Draw the war map
Create the bird-view of the market based on the main growth driver dynamics of it.
Competitor’s best move
Your competitor may create a contra-strategy. You need to foresee their potential best move.
Understand your position
Your today & tomorrow position in the market war pam is the key starting point.
Weakness of competitor’s move
What if your competitor initiates their potential best move. How can you contain and minimize this move?
Select your base strategy
Do not fall into trap by your ego; your position is the key denominator of your strategy
Determine your Grand Strategy
Best on your and competitor’s best strategies, now it is time for Art of Generalcy.
Brand Portfolio Strategy
Strategic Portfolio Management
Generalship in Marketing
Uğur Tanbaşı has 20 years of experience in international companies of FMCG and retail sector. During his diverse career he adapted real military strategies into his business problems in commercial and marketing strategies. He also incorporates physics and mathematical equations to most critical marketing questions.
In addition to his professional career, he writes articles in HBR Turkey, delivers training at Thaat's The Academy and Nişantaşı University about strategic marketing. He gives speeches about strategic portfolio transformation in famous marketing platforms like Global Marketing Summit.
Sharpen is a boutique training & consulting company specialized in Brand Portfolio Strategy Transformation. We help our clients unleash the potential of their brands & products. We guide for the correct Grand Marketing Strategy based on the position and realistic target of the company. In this coaching journey, together with our clients we develop sharper strategies.
What makes us different
- We believe in strategy coaching, we guide and help our clients to create their own strategy - Our solutions are all based on scientific methodologies - We only provide services about we are specialized in - Our boutique and flexible structure keep us agile and efficient